Hoolala is owned and operated by Sam Gannaway-Jones who has been designing and making things since she was little. She has been a freelance designer for the past 6 years. Sam’s work is heavily influenced by the mad, bad Victorians, her grandmother’s vintage family album of photographs and her mother’s vintage charm bracelet. Sam was seduced by tales of her great grand parents - one story in particular was irresistible - the romantic notion of her great grandfather defecting from Russia and arriving in England one day on a boat...He said he was the ship's carpenter but in actual fact he looked more like Russian aristocracy...so she decided to make a charm bracelet that told his story and Hoolala was born.